Bar Refaeli- Modeling one of the bikinis from her own swimsuit line. Get Bar’s Little Black Bikini and look sexy on the beach while doing good, $120, at hurley.com.
B. Swim - Designer Nikol RobertsTrends for b. are Bold and Bright colors mixed with black and whites.
Our prints really pop out to the customers. We have introduced some new, clean, and sexy but understandable styles. For 2010 we have focused on perfecting our fit, researching some of the softest fabric on the market, and developing beautiful hardware. Our solid fabric is a Meryl circular knit, that is divine, and we print on a high quality tricot, which pops our bright colors. Reversible’s were a must this season because lets face it, in this economy, the customer wants more bang for their buck, and what’s better than a 2-in-1 bikini.
Billabong - Senior Design Director Mandy FryThis Spring, Billabong reflects back into the late 70’s and early 80’s with a feminine twist.
Prints take a fresh new approach with two-color geo’s, snakeskin animal prints, acid washes, and ditsy floral.
Colors this season are bright and eclectic; we’ve paired Passion and Aquamarine, Lime green and Emerald, Charcoal with Black and Neon’s.
Styling and details include cut-out one-pieces, reversible skimpy bottoms, underwire bras, studding, metal rings, and lots of ruffles.
Overall the looks in this collection are some of springs most unique and flirty silhouettes allowing the bohemian beach girl to show her edgy side.
Body Glove - PR Coordinator Sarah Lalau
Neon colors will continue to be very popular and we’re constantly offering new silhouettes. The number of SKU’s has remained around the same as last season. However, we’ve cut down on multiple color ways and added more individual prints. We need to provide our retailers with as much variety as possible.
Hobie - Sales Rep Lacy Hitman
A classic reinvented, we are going back to vintage Hobie days, kicking off with “Venice Beach” a Boho-chic hippy inspired surf look. With our second capsule “surf.now”, we see surf fashion morphing into technological tomorrow land…picture Rosie the robot on a long board.
Nationwide specialty store distribution will be more of a focus for our lines in 2010. Based on the strong selling performance across the nation, and our fulfillment capabilities, we aren’t projecting any retraction in forward orders. We anticipate moderate to strong growth depending on the distribution tier.
Hot Tuna - Kyla Brennan, Sales, and Jennifer McVey, MarketingHot Tuna’s 2010 Swimwear collection will bring pops of fluorescents mixed with blacks and whites. Silhouettes will include funky fresh one pieces.
HurleyBold color statements in exotic prints, strips and plaids are key along with novelty trim details such as hardware in various shapes and sizes. Back detailing is also a key new trend for 2010 especially in the cut out 1 piece, halter bras & triangle tops.
Insight -Vanessa Chiu, National Sales/Fashion PRThis season, Insight Swim pays homage to the iconic 80s Aussie Beach babe…taking you back in time to a hot, sultry place…a kooky, super sexy Insight Summer wonderland. They’ll be simmering snakeskin acid prints, textured feathers, streaky painterly stripes and modern-day grunge Hawaiian prints heat up the scene over gold, attention grabbing silhouettes. Icing details on the cake are the lace-up sides, one shoulder braids, zips, ruffles and gold eyelets. Rounding out the collection is whole story of sexy cover-ups and onesizes to take you from day to night.
Kooey- Nikki Silverthorne, Director/Design Team and Rachel Hagen, Stylist/Design Team
Trends seem to be shifting away from cutouts and “sexy” styles, towards more classic “glamorous” styles featuring frills and accessories. The classic colors of black, grey and white will stick around with purple being the hottest color for summer.
L*Space - Monica Wise, Founder
Monica Wise
Here are some of the things that will be in the mix for L*Space’s 2010 line:
- Fringe trim on select Swim groups
- Peacock Print with matching chiffon cover-ups
- Platinum Hardware will be used throughout the collection.
- Domino (basic Black and White) prints and
- Desert inspired looks with matching chiffon cover-ups
- Nautical Prints
-Rugby Stripes
Leilani, Sasha Presnell, Director of National Sales
Spring 2010 will see sophisticated colored skins, tie dye’s, ethnic prints, hombre looks, bright colors, detailing such as embroideries, pleating and shirring.
Lost-Lindsay Henkels, National Junior Sales Manager
This year we have a lot of cuts that do double duty (one pieces as body suits, tube tops in the water & out). Vintage styles are back with a modern twist (faux underwire & high waisted bottoms with cheeky coverage), & red is coming back in a big way. We have fun trims (baby beads, charms & enamel hardware) and pay homage to the mid 90’s with color & prints from fresh sherbert colors in graphic tulips to “punk” black & white, & one of a kind detailing like allover embroidery.
Metal Mulisha
Photo: Andy Lee, West Coast Sales Manager
Metal Mulisha this year has new and exciting bodies, shirring and keyholes, and corset lacing. Also there is some shiny foil and hand drawn tattoo art… Oh my, it’s good!
Nikita- Heida Birgisdottir, lead designer
Bright colors, comfortable but sexy and fashionable cuts; kind of Miami meets Paris. The Nikita swim line had a makeover this season and we are hearing positive remarks on all of the changes.
O’Neill-Kari Johnson, VP of Juniors Design
Bright colors will remain important in our swim offering for 2010. In addition to bright colors ruffles, bandeaus and unique one-pieces are becoming more prominent than they have been in the past. Finally, you will see attention to detail in trims, print technique and linings across the line.
Oakley-Jenny Earnshaw, Women’s Sales Manager
We are introducing a new stretch seersucker woven fabric in several different styles. Color palette story is centered around brights of Berry and Lemon with Sky Blue. We are using contrast enamel trims as well as logo beads for accents. Prints have a worldly feel, drawing inspiration from travels around the world. Many of our tops are convertible, offering different options for the consumer.
Patagonia-Jason McCafrey, Surf Director
Retailers and customers will see geometric stripes and shapes, in addition to feminine florals. Patagonia also has a strong business in solid separates - which can be mixed and matched with patterns. Reds, greens and blues played a big part in this season’s palate. As with every season, we paid close attention to making sure our suits stay on in the ocean - we design them for surfers, skin divers, body surfers and swimmers - women who wear a swimsuit for function, as well as fashion.
Radio Fiji - Sasha Presnell, Director of National Sales
For Spring 2010, Radio Fiji will focus on Bright colors, skins, shimmer, tie dye, ethnic looks, and painter prints.
Reef - Tandi South, Vice President, National Sales Manager of the Active DivisionOur 2010 trends in Swimwear are a continuation of animal prints, POP colors, Jigsaw prints, Punky Plaids, Asymmetric tribal prints, Tropical palm prints, and Ruffles. In our sportswear you can expect to see Dresses (maxi length & above the knee), Tunics and cover-ups, Updated dip Dyes, Various board shorts, and Dresses with tribal influence. It’ll be a great year!
Rip Curl - Mary Miller, VP Merchandise and Design
We are still believing in brights and neons for next year. Color continues to be important, especially within swim. We have alot of newness in silhouettes for Spring and Summer 10. We introduce our new crossback halter which is geared towards our atheletic, true surf girl. We feel it is important to balance and design our line for both the fashion savvy as well as our core customer. Also, as the bandeau becomes less fringe and more of a volume driving fit, we’ve expanded our offering within this silhouette by adding different verions of it. We are launching newness in fabrication for this upcoming season with our Shiny Lycra and a super soft microfiber. We are continuing to build on our Ripcurl Planet, eco friendly lycra.
Roxy-Leslie Tobia, VP of design swim and boardshorts
Continuation of bright colors with eighties and nineties inspired prints. Colors such as electric yellow, hot pink, passion purple and turquoise blue are important and still fresh. Animal prints with a punk edge, graffiti techniques, logo prints, tie dye and marbled textures have inspired next year’s line. Mix n’ match and reversible styles continue to be a strong trend, as well as any kind of novelty styling. Versions of bandeaus and triangles are trending.
Rusty
This year we have many Deep Vs mixed with racerbacks, ruffles, high hip styling, asymmetrical one-pieces and whimsical extras like kittens , rainbows & multi-colored bows. Not to mention incredible art like colorful gradients, geo snakes & out of this world celestial colors.
Skinny Dip Swimwear-Sierra Fitch, SalesLook for Skinny Dip’s 2010 line to feature metallics, back detail, retro inspired suits, ruffles, and hardwear. Metallics. They will also be expanding into a private label program.
Split-Lacy Hitman, Sales Rep
We have 4 trends happening In Split, two of which launch our line in a new Young Contemporary direction. “Electric Youth” features bold black/charcoal combinations and hot colors indicative of Madonna’s style esthetic from 80’s. “Globe Trotter” a cultural ethnic mix with fashionable tribal looks, best described as ”Bohemian Glamazon!” And “Split Platinum” In three words “Sweet meets Fierce” It’s Split swimwear gone Deluxe via two capsules called “Pool Shark” and “Good Girl/bad Girl.”
Split will reveal more mixing and matching, and pack a punch of loud and powerful styling. You won’t see anything safe. We are steering away from the norm and stepping outside the box in a sellable manner via unexpected clever details.
Surfkini-Annie Henley CEO/ Founder
Building on our success in women’s bathing suits, Surfkini will be expanding into neoprene gloves, sleeves, bags and cute cover ups in 2010. You’ll see a move away from the mainstream toward more alternative and edgy patterns and palettes, including a nod to Surfkini’s Native American heritage with feather print fabrics and Navaho designs.
Volcom-Suzanne Vallely, Swim Designer
We have a full range of color, fresh prints and exciting twists on traditional silhouettes is what you can expect to see from Volcom Swim this Spring. The color is inviting and exciting…bright & wearable…a bit reminiscent of the 80’s, early 90’s. You can expect to see everything from interesting photo prints, to classic Volcom collage art, even your everyday polka dot. Something for everyone!
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